The demand for Colledge’s services has inspired us to move toward developing a technology-based, AI-driven, for-the-masses admissions guidance solution we call ColledgeNEXT. We are an innovative, idea-stage startup operating at the intersection of cutting-edge generative AI and the dynamic field of EdTech. Led by a seasoned founder with 20+ years of experience in the college admissions sector, we are on a mission to reshape the landscape of admissions through groundbreaking AI-driven solutions.

Job Description:

Fractional CMO that will help both ColledgeNext and Colledge with the overall marketing strategy and marketing execution.

Key Responsibilities:

As our Fractional CMO, you will play a pivotal role in creating tandem marketing strategies for our existing one-on-one counseling business and our nascent tech startup effort. Your responsibilities will include:

• Marketing Strategy: Develop a comprehensive marketing strategy that aligns with our dual-purpose mission and vision while maximizing our limited budget. 
• Brand Building: Craft and execute a brand-building strategy that establishes us as a thought leader in the college counseling field and the EdTech/AI space. This involves content marketing and social media.
• Product Launch: Prepare for a successful tech-based product launch by creating a go-to-market strategy, including pricing, positioning, and messaging.
• Lead Generation: Implement lead generation campaigns to build a strong pipeline of potential customers for our existing counseling service and tech startup effort.
• Data-Driven Decision Making: Utilize data and analytics to assess the effectiveness of marketing efforts and make data-driven adjustments to improve ROI.
• Team Building: If necessary, assemble and manage a small team of marketing professionals, freelancers, or agencies to execute marketing initiatives.

Requirements:

• Proven experience in developing and executing successful marketing strategies for early-stage startups and small businesses.
• Strong knowledge of the latest marketing tools, trends, and techniques.
• Experience working with limited budgets and a knack for resourceful marketing.
• Excellent communication and team collaboration skills.
• Creative and innovative thinking.

• Experience in the College Admissions/EdTech space
• Experience in Marketing Operations, including migration knowledge from Monday to Hubspot and Mailchimp email
• Strong copywriting expertise for marketing communications, advertising, digital marketing initiatives, and sales presentations.

Strong copywriting expertise for marketing communications, advertising, digital marketing initiatives, and sales presentations would be ideal but not required.

If you are an experienced, creative, and strategic marketing professional ready to make your mark in the EdTech and AI sector, we want to hear from you!